Just a thought on "design thinking" in business

It will take some time before "design thinking" is accepted by the mainstream. Unfortunately, there are not many examples of such acceptance in "soft systems," or at least such examples have not been systematized. People tend to apply "design thinking" in organizations at latent level without actually thinking of it. When we are explicitly confronted with the concept of design thinking we disregard it as "common sense." As Marvin Minsky said once “An idea will seem self-evident – once you have forgotten learning it!”.