Principle 26

"1. Capabilities, Not Just Strategy.

2. Pull, Don't Just Push.

3. Scope, Not Just Scale.

4. Flexibility, Not Just Efficiency.

5. Platforms, Not Just Products.

6. Services, Not Just Products (or Platforms)"

(Michael Cusumano, lecture "In Search of Best Practice: Enduring Ideas in Strategy, Innovation and Technology Management" on the 24th Forum on COCOMO and System/Software Cost Modeling), November 5, 2009.